I didn't start in product design. I started in brand and that's the point. Ten plus years of making things look right taught me that looking right isn't the job. The job is making something people can actually use without wanting to throw their laptop out a window.

My design philosophy is simple: solve the actual problem, then make it not ugly , in that order. I've watched too many beautiful designs fail because nobody asked what the user was trying to do in the first place.

I'm not precious about my work, but I am precious about clarity. Fun to work with, allergic to fluff, and my sense of humor runs a little dark, comes with the territory of staring at broken flows for a living.